Alexander's relationship with Converse, including his unique role and how he's using his first-ever shoe to honor his family.

In the rush to sign players early, some mistakes are made. But as Shai Gilgeous-Alexander reaches basketball’s biggest stage, ...

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

The fifth colorway of the Converse SHAI 001 will appear in "Masi Blue," inspired by SGA's brother Thomasi and seen during the ...

Shai Gilgeous-Alexander Makes Big Announcement Before NBA Finals originally appeared on Athlon Sports. Shai ...

The NBA's Most Valuable Player has been showing off new and different looks of his signature shoe that's dominated the court ...

Oklahoma City Thunder guard Shai Gilgeous-Alexander explained why he wears his signature Converse sneakers off the court.

and Magic Johnson wearing their shoes. And after a brief resurgence with Dwyane Wade in the mid-2000s, Converse Basketball faded into relative obscurity. That is, until Shai Gilgeous-Alexander was ...

Bryant is one of the greatest players to ever pick up a basketball. He was drafted No. 13 overall in the 1996 NBA Draft and ...

Alexander's shoe brand, Converse, took a massive shot at Minnesota Timberwolves star Anthony Edwards after clinching the NBA Finals.

Following Gilgeous-Alexander's emotional MVP speech, Converse posted an artsy 20-second hype video depicting the basketball shoes getting crafted with clay. The Converse SHAI 001 "Hail Clay" will ...