Temu and Shein's business shift from the U.S. to Europe could be at risk as the e-commerce companies encounter familiar ...

Pop-ups telling customers they risk losing promotions if they leave the app, countdown timers that create time pressure to ...

STORY: Fast-fashion retailer Shein has been accused of manipulating shoppers. European consumer group BEUC says it uses so-called “dark patterns” to push people to buy more. It’s filed a complaint to ...

PARIS -- "Fashion is a right, not a privilege," Shein says in its new advertisement in France, as the fast-fashion online retailer ramps up a public relations campaign in Europe, where it has shifted ...