Shein and Temu, fast-fashion e-commerce platforms that ship merchandise from China, boosted their spending on digital ads in ...

Shein and Temu are increasing digital ad spending in Europe, particularly in France and the UK, while decreasing it in the ...

Shein boosted spending 35 per cent in France and the UK, while PDD Group's Temu increased by 40 per cent and 20 per cent ...

That strategy change came as the firms rushed to prepare for last Friday, when President Trump ended a popular trade loophole ...

Fast-fashion giants Shein and Temu have significantly ramped up digital ad spending in Europe as U.S. trade barriers threaten ...

Shein and Temu's ad spending rose the most in France and the UK compared to other European countries. Shein boosted spending 35% in France and the UK, while PDD Group's Temu increased by 40% and ...

Shein and Temu are taking action as they are doubly impacted by President Trump’s ongoing tariff tit-for-tat with China.

Advertising in the U.K. is helping Shein and Temu secure more app downloads, Sensor Tower said, with Shein downloads increasing 25% month-over-month and Temu more than doubling.

NEW YORK: Shein and Temu, fast-fashion e-commerce platforms that ship merchandise from China, boosted their spending on digital ads in Europe in April, data from market intelligence firm Sensor ...