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Africa Social Commerce Market Databook 2025 | Expansion of E-commerce Platforms into Social Commerce: Focus on Shein, Jumia and Takealot
Africa's social commerce market is set to boom, projected to grow at a CAGR of 16.2% from 2025 to 2030, reaching USD 9.43 billion. The rise is fueled by mobile internet, fintech innovation, and social ...