When she opened the package, Theidi was shocked to see that the dresses looked nothing like the images advertised on the ...

Jessica is embarrassed by the way she used to shop. Two years ago, she and her friends would post regular videos of their ...

Shein launched in 2015, having evolved from its origins as a wedding dress wholesaler ... are the result of the brand’s “test-and-repeat model”. Despite concerns that fashion is the second ...

Ultra-low-cost or luxury? The strategic choice fashion brands & clothing companies must make in order to survive the rise of ...