When she opened the package, Theidi was shocked to see that the dresses looked nothing like the images advertised on the ...

Jessica is embarrassed by the way she used to shop. Two years ago, she and her friends would post regular videos of their ...

Shein launched in 2015, having evolved from its origins as a wedding dress wholesaler ... are the result of the brand’s “test-and-repeat model”. Despite concerns that fashion is the second ...

Gen Z's favorite fast-fashion retailer Shein sells a lot more than dresses and swimsuits. You can now shop for home appliances, garden supplies, pet accessories, and fishing gear. In June ...

Ultra-low-cost or luxury? The strategic choice fashion brands & clothing companies must make in order to survive the rise of ...

The latest case, filed Friday in the U.S. District Court for the Southern District of New York, points to Shein’s ultra fast business model that involves rapid mass production and generating ...