Clothing purchased from companies such as Shein, Zara ... pieces that can be worn outside of Halloween. She encourages parents and anyone wanting to dress up to opt for more sustainable choices ...

SHEIN, for one, has become a universal force ... from a long-term gamble to an immediate strategy. An increase in Halloween searches, for example, might trigger spooky sweatshirts to start popping ...

Shein dresses are currently priced between $6 and $91 on its website, while Temu sells them at anywhere between $2.48 and $210 online.

Shein has used a nimble supply chain and duty-free shipping to send dresses and T-shirts for as little as $2 in squishy bags directly from China to hundreds of millions of shoppers. Now ...