France has Chinese platforms in its sights with the bill, but it would exempt high street fast-fashion brands.

On June 10, the French Senate nearly unanimously passed a bill that seeks to regulate 'ultra' fast fashion giants Shein and ...

Fast fashion items are exported to France on a large scale, causing pollution and saturating markets. Read more at ...

Temu and Shein’s business shift from the U.S. to Europe could be at risk as the e-commerce companies encounter familiar ...

The new legislation would impose eco-taxes, advertising bans, and influencer restrictions, but critics believe the bill falls ...

As Chinese e-commerce giants Temu and Shein pivot to European markets following increased U.S. tariffs, they’re encountering ...

"That said, the European market is not without its challenges. The region enforces stricter regulations ... Shein. According to French local media, the wording of an "anti-fast fashion" bill ...