Shein and Temu’s growth has come down to large investments and aggressive marketing campaigns. Smaller brands can counter these techniques by expanding their email marketing subscribers and ...

In a new press release, the e-tail juggernaut extols its investments in factory upgrades and quality-of-life improvements in ...

Another way SHEIN saves money is by relying on influencer marketing, which is cheaper and often more effective than traditional marketing. Influencers post their SHEIN hauls on platforms like ...

The latest case, filed Friday in the U.S. District Court for the Southern District of New York, points to Shein’s ultra fast business model that involves rapid mass production and generating ...

Shein customers are being targeted with a ... The branding and layout look like the exact type of follow-up marketing email you would expect to receive from the fashion brand.