Founded in China in 2012 and later headquartered in Singapore, Shein offers a vast selection of low-priced Western clothes.

While Nykaa's management said the firm’s top-of-mind recall is expected to give it an edge over rivals, the company is also ...

Gen Z’s favourite fast-fashion label has made a comeback in India. Reliance has launched an app to sell Shein’s products in ...

Nykaa plans to tap into international D2C brands and private labels on third-party sellers to compete with the growing ...

She also pointed out that women’s western wear ... for its fashion as well as beauty verticals. Nykaa Fashion, a competitor of Shein, saw its marketing expenses increase 5.9 percentage points ...

In its Q3FY25 earnings call Nykaa said it isn't concerned about Shein's relaunch but the company hiked its ads spending by 41 ...

Five years after its ban, Chinese fast-fashion brand Shein is back in India and is now availbe on Google Play Store and the ...

Popular for its low-cost fashion, the brand is notorious for its environmental impact and poor working conditions at its ...

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Chinese fashion brand Shein returns to India after a five-year ban, partnering with Reliance Retail to offer affordable ...