Gen Z’s favourite fast-fashion label has made a comeback in India. Reliance has launched an app to sell Shein’s products in the country under a licensing deal. The app was banned in 2020 by the govern ...

Shein, the Chinese fast-fashion brand, returns to India after a five-year ban, partnering with Reliance Retail. This deal ensures data security with all customer data stored in India, addressing ...

With Reliance’s vast retail network and Shein’s brand appeal, the partnership is expected to reshape the online fashion ...

One of the long term banned application for online shopping is back in India, with the help of Reliance Retail and it is set ...

Apps including Alibaba’s Youku streaming platform and Tencent’s hit PUBG Mobile have returned under new names amid a thaw in ...

For Reva Goswami, a university student in India, Shein's return to the country is also a positive. During the years the app was banned, Ms Goswami said she "missed shopping from it".

The new Shein India app, which went live last Friday, has products which are manufactured, marketed and sold only by Nextgen Fast Fashion, a fully owned subsidiary of Reliance Retail Ventures Ltd.

As Shein takes another chance at India's fast fashion landscape after five years, it is up against domestic players as well ...

Chinese fashion brand Shein returns to India after a five-year ban, partnering with Reliance Retail to offer affordable fashion products.

After a four-and-a-half-year ban, Shein, the Chinese fast-fashion giant, is making a comeback in India — a market it was ...

Chinese online fast fashion brand Shein has re-entered the India market almost five years since its ban through the country's leading retailer Reliance Retail.

Shein, founded in China but now headquartered in Singapore, made a comeback via a new app named “Shein India Fast Fashion ... Google Play and Apple’s App Store, according to app data ...