But rather than win hearts and minds, Shein and the creators have been roundly blasted in the past week by social media users ... founder of Obviously, an influencer marketing agency.

For years, Shein’s public face has taken the form of people like Kelly, who make up a federation of influencers filming hauls for the company. According to Nick Baklanov, a marketing and ...

Shein now has a face: that of half a dozen influencers who are all too easy to blame. In the past week, gory scenes with purple slush instead of blood have taken over social media. That goop is ...

Social media is lambasting fast-fashion ... that a trip to one factory as part of a paid marketing endeavor likely isn’t reflective of its operations across 6,000 factories. Shein has stated that the ...

Influencers ... influencers how SHEIN works through a visit to our innovation center and enabling them to share their own insights with their followers.” “Their social media videos and ...