Huang Lun was one of the original architects of his Guangzhou-based company’s push into the US market, helping it to sell underwear and yoga pants via the online commerce platforms Amazon, Temu and ...

To try to convince merchants in China to refocus on European consumers, Shein, Temu and TikTok turned to the same tactics ...

Armed with 100+ Indian brands and over 35,000 styles, it is betting big on the 6.5 Lakh-strong Indian diaspora.

Online retailer Shein is looking to increase production in India, Reuters reports, citing anonymous sources. The company and ...

Shein and rival online discount platform Temu have surged in popularity in Europe, partly helped by apps that encourage shoppers to engage with games and stand to win discounts and free products.

Shein is known for selling cheaper clothing, like dresses for $5 and jeans for $10. These products are shipped directly from its 7,000 Chinese suppliers to 150 countries. The US is Shein’s ...

This is part of a larger strategy to position India as a global manufacturing hub for Shein products, especially as the US–China trade war forces retailers to diversify supply chains beyond China. The ...

On Shein’s website, you can navigate through a jungle of affordable clothing, shoes, bags, and cosmetics. Despite the company’s bad reputation, its products are incredibly popular. Since its founding ...