Behind the scenes of its first attempt to build an in-house Australian brand, with a highly competitive label where appearances are everything.

All of this news remains unconfirmed by Shein, however the company’s extremely successful business model has been thoroughly ... the US and elsewhere display Shein's swimwear, skirts, trinkets ...

LOS ANGELES, May 29, 2024 /CNW/ -- Global fashion and lifestyle online retailer SHEIN announces the brand's inaugural swimwear partnership with content creator, singer, and TV personality Lele Pons.