In an interview with Elite Daily, fashion designer Snow Xue Gao shares the inspiration behind the SHEIN X SNOW XUE GAO ...

The aim is to make Shein-branded clothes in India not just for local sales but also for international markets, starting with ...

The Indian retail behemoth launched an India app for the Chinese fast-fashion brand but reviews have been mixed so far.

Mona Mashhadi Rajabi, Lisa Lake, Martina Linnenluecke and Yun Shen deep dive into the impact Trump’s tariffs have had on fast ...

Goodlii aims to create a tech-first salon experience for Indian users. A new gym in Chennai’s Better World Shelter is helping ...

Armed with 100+ Indian brands and over 35,000 styles, it is betting big on the 6.5 Lakh-strong Indian diaspora.

Ayana currently sources its stock from Asia, particularly China, and locally in order to respond faster to changing trends, ...

Noida-based IBA Crafts is challenging the norms of fast fashion with a tech-first model that eliminates inventory and ...

Amid an onslaught of tariffs that are increasing the costs of such things as Hermès bags and their knockoffs, where something ...

When the TV show’s protagonist Carrie Bradshaw wore a Christian Dior newspaper-print dress in the early 2000s, it cemented ...

Perhaps one of the strangest to see go was Forever21, the fast-fashion brand once so popular that people stood in long lines ...