That made clear Shiseido’s stance of focusing on mid- to high-priced skin care products, in which the company has specialized expertise. Although relocating factories to Japan entails a higher ...

Together with scientists from the Tokyo University of Agriculture and Technology, Shiseido has developed the world’s first ...

In Japan, where the population is rapidly ageing, seniors are embracing beauty routines. Shiseido Co. has been offering free makeup courses for the elderly, teaching them techniques like eyebrow ...

While the girl group's ads for ANESSA debuted in Japan the XG-recommended sunscreen and skincare products are now available ...