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Skincare brand Drunk Elephant's sales plunge shows what happens when a brand gets caught in short-lived trends, harming brand ...

Many shoppers have penned reviews revealing they decided to buy more Shiseido products after being wowed by the eye care set. Among them was someone who decided to buy a full-size version of the ...

Tired of dousing my face with Aquaphor every evening, I had all but given up — until now. Shiseido’s new Future Solution LX Total Regenerating Cream is that girl when it comes to skin ...

6. Shiseido’s New Serum DuoShiseido’s new serum duo isn't for everyone - not in addressing needs and certainly not in price. But if you’re curious about the latest anti-aging technology and ...

The offering of both full-sized and mini products also means you're getting good bang for your buck. As well as being a brand I really rate, Shiseido is also fan-favourite of many beauty ...

We believe the scale empowers Shiseido’s capability in creating distinguished products, cultivating brand images, and raising awareness of its brands and products. Marketing spend, a key source ...