Picking out the color of your next set of braids is a major decision. It’s beyond just a fashion statement; it determines the ...

Chameleons are celebrated for their incredible ability to change color at will. Due to specialized cells in their skin, they ...

Whether you're looking for the perfect summer glow or a bold vacation look, these new launches promise to elevate your beauty ...

Use the code " ABHINSIDER " at checkout to take 25% off sitewide with zero exclusions—woo! The limited-time deals event takes ...

Perfect for those who want to keep their brunette essence while adding a touch of light, this shade is set to be the favorite ...

During the winter, shades like peachy pink, cool-toned blonde, and wine-red supernova had their moments, but the best spring ...

As we head into warmer weather, it's a good time to try a new look. Here is a guide with great information about makeup for ...

Here's your survival guide to the season. Score today’s best deals ... All it takes is sleeping on a satin pillowcase to improve my hair and skin in the AM -- and it's approved by my beauty ...

NASA scientists are using airborne technology to track flowers from above, offering new insights into seasonal plant cycles.

Spring is here, and PureWow editors are shopping for the season. From fashion and beauty must-haves to home items to get our ...

We’re sure we don’t need to tell you that Jennifer Lopez is a beauty icon – and has been for decades. Breaking onto the scene ...

Maintaining a healthy weight is one of the main ways you can prevent stretch marks. Exercising regularly and avoiding rapid weight gain or loss can strengthen the skin and reduce your chance of ...