Previous research has recommended that slogans should be creative or capture the soul of the brand, but the authors found that people preferred slogans that are shorter, omit the brand name, and ...

Quality Logo Products had an AI program rewrite 50 slogans and then surveyed 1,007 Americans to see if they liked the original or AI-generated one better.

The Seoul Metropolitan Government (SMG) is kicking off the New Year by developing a new brand slogan to embrace the city’s exciting future.

A brand is a unique identity for a product and service that is created to distinguish it from its competitors. Learn why creating a brand is critical to successful marketing.

Recently, Tianneng have released a brand-new global brand slogan - "Energy For All".

If a picture is worth a thousand words, so is a great slogan. A few well-chosen syllables can become a catchphrase for a brand and a perfect springboard to learning more about a product or company.… ...

Certain slogans stick with us long after the brand they represent has moved on to other campaigns. In some cases, we remember that earworm or tagline long after the brand itself has been put out to ...

Brands need to determine whether they want their slogan to be remembered or liked, as new research shows the most memorable brand slogans are often the least liked.

But by any standard, Coca-Cola’s slogan generation has been prolific, with 21 new versions since The Real Thing in just over 50 years.

On a recent appearance on The Enquirer’s That’s So Cincinnati podcast, the Cincinnati mayor floated the idea of developing a new brand for the city of Cincinnati, complete with slogan.