Effective company slogans possess an artful blend of catchiness, brevity, and memorability. Condensing a brand’s essence into a handful of words, these slogans act as magnets for customers.

Previous research has recommended that slogans should be creative or capture the soul of the brand, but the authors found that people preferred slogans that are shorter, omit the brand name ...

If a picture is worth a thousand words, so is a great slogan. A few well-chosen syllables can become a catchphrase for a brand and a perfect springboard to learning more about a product or company.

In 2017, lotion brand Nivea pulled an ad with the phrase “White is purity” after online complaints that the slogan promoted white supremacy. When a slogan resonates, the sentiment can last for ...

it had to lose a campaign slogan quickly. The hope was to promote Weight Watchers as the ideal diet choice, but the ad was perceived as ridiculous since the brand and dieting are so closely aligned.

Can AI do a decent job of rewriting the taglines of popular brands? To find out, Quality Logo Products had a generative AI program rewrite the slogans of 50 top companies. The researchers then ...

For more than 100 years, companies have used slogans in their advertisements. Major corporations and small business alike have used catchy phrases to tell the world what makes their product or ...