"If we don't have trust, we have nothing," Newsweek's editor-in-chief told the audience at an event to honor BrandSpark's ...

When it rebranded as WW, it looked like the writing was on the wall for WeightWatchers. BBD Perfect Storm Health’s Nick ...

Kao Corporation (TOKYO:4452) has identified its international makeup brand KATE as a strategic growth driver within its ...

Trump simplifies complex political debates with punchy slogans but the strategy can also work against him when a critical ...

Retail expert Liza Amlani says Canadian Tire’s Hudson’s Bay IP deal could create new opportunities for curated assortments, ...

Irish brands have gained recognition and popularity both at home and abroad. Names like Guinness and Jameson have become ...

Canadian Tire Corp.’s $30-million deal to acquire Hudson’s Bay Co.’s intellectual property has received court approval, ...

Up-and-coming brands such as My Mum Made It, Fruity Booty, Susmies and others promise high quality for reasonable prices, ...

Canadian Tire finalizes the sale of Helly Hansen to Kontoor Brands while acquiring Hudson’s Bay intellectual property as part ...

In an increasingly competitive market, businesses need more than just a great logo or catchy slogan to stand out. They need to create an immersive sensory brand experience that engages customers on ...

Trust is built or rebuilt through honest, values-based storytelling. It’s a significant opportunity for damaged brands. Why? Because companies that acknowledge error and demonstrate intent to change ...