SMIGGLE Shopping Binge! Pencil Cases, Smigglets and Giant Backpacks Review Personal_Finance / Shopping Oct 11, 2018 - 10:25 AM GMT. By: Anika_Walayat.

The purveyor of pink pencil cases now accounts for 18 per cent of Premier Retail’s total sales, ... Smiggle is the second-biggest player at 12.2 per cent market share.

SMIGGLE — a “healthy alternative” to the dreaded screen — is taking over the world, one pink pencil case at the time. So how has Smiggle, the colourful, kid-friendly stationery retailer ...

SMIGGLE — a “healthy alternative” to the dreaded screen — is taking over the world, one pink pencil case at the time. So how has Smiggle, the colourful, kid-friendly stationery retailer ...