A trans woman and drag queen appeared to promote a paid partnership with Smirnoff, but the vodka retailer is denying any current deal with the budding activist. Several recent Instagram posts from ...

LONDON, Nov. 30, 2023 /PRNewswire/ -- Smirnoff, the world's #1 vodka [1], is today unveiling multimarket activations to boldly champion the power of the collective and reignite social connections ...

U.K. spirits maker Diageo DGE 0.50% scrapped its midterm outlook due to uncertainty in key markets and warned U.S. trade tariffs could derail its recovery. The company behind Johnnie Walker whisky ...

Dive Brief: Smirnoff is enacting the biggest change to its brand platform in more than a decade with a new global campaign focused on inclusivity, according to a press release. “We Do We” responds to ...

Shares in Diageo sank after the Johnnie Walker whisky and Smirnoff vodka owner warned that sales and profit in the first half of its fiscal year would be weaker than expected. The booze giant ...

S mirnoff, the world’s best-selling vodka brand, is turning up the flavour in India with the introduction of three bold new variants designed specifically for Indian palates. The new flavours: Minty ...

The United States is the world’s fastest-growing vodka market, which is already dominated by Diageo’s Smirnoff, Bacardi’s Grey Goose and Sweden’s Absolut owned by Vin & Sprit.

Maksim Chmerkovskiy talks to ET about his breakup with fellow "Dancing with the Stars" pro Karina Smirnoff. The upbeat dancer takes a somber tone when talking about the breakup, saying, "Thank God ...

Smirnoff is the best-selling vodka in the United States, selling almost 6-million cases a year. "We are going to win the market by producing a high-quality product, rather than suing.

Smirnoff is adding a berry-flavoured vodka to its line-up. Berry Burst (37.5%) is billed as a “bold coloured liquid” featuring “natural flavours of blueberries and blackberries combined with ...