The chain’s growth is fuelled by an army of franchisees and changing dynamics in China’s labour market. Read more at ...

Mixue is a fast-growing cash cow, banking on China's shifting labour dynamics to take on the likes of McDonald’s and ...

Mixue Group has successfully grown into China's largest freshly made drinks chain, with over 45,000 outlets and significant ...

One can become a billionaire selling ice cream, lemonade and fruit smoothies — all for less ... of China’s fast-shifting labor dynamics. Mixue Group’s blockbuster HK$3.5 billion ($444 ...

Chinese bubble tea and ice cream giant Mixue Bingcheng has become the world’s largest food and beverage chain, topping McDonald’s and Starbucks in store count. According to Newsweek ...

The Chinese beverage giant Mixue Group has become the world’s largest F&B chain by number of outlets, overtaking Starbucks and McDonald’s. The company, whose brand name Mixue Bingcheng means ...

This week, we explored whether Chocolate Finance's CEO could rebuild trust after a post-withdrawal blunder, Malaysia's VoxEureka expanding into Singapore and Indonesia, and MIXUE Malaysia's new ...

Mixue Group leads the way with its extensive network of outlets, while other Chinese brands like Haidilao and Fish With You also find success in the region's growing economies. The company ...