The chain’s growth is fuelled by an army of franchisees and changing dynamics in China’s labour market. Read more at ...

Mixue is a fast-growing cash cow, banking on China's shifting labour dynamics to take on the likes of McDonald’s and ...

Mixue Group has successfully grown into China's largest freshly made drinks chain, with over 45,000 outlets and significant ...

One can become a billionaire selling ice cream, lemonade and fruit smoothies — all for less ... of China’s fast-shifting labor dynamics. Mixue Group’s blockbuster HK$3.5 billion ($444 ...

But they also acknowledge, on some level, that McDonald’s is the fast food chain, the world’s most far-reaching. Until now.

McDonald’s is no longer the largest restaurant chain in the world. Mixue Bingcheng is a Chinese bubble tea and ice cream ...

The same Newsweek article notes how Mixue Bingcheng — which offers bubble tea and ice cream, along with coffee and smoothies — operates over 45,000 locations across the globe as of September ...

Mixue Bingcheng is a Chinese bubble tea and ... and cheese — with a mango-pineapple smoothie and a mayo packet. In February, McDonald’s reported a fourth-quarter net income of $2.02 billion ...

The same Newsweek article notes how Mixue Bingcheng — which offers bubble tea and ice cream, along with coffee and smoothies — operates over 45,000 locations across the globe as of September ...

His strategy of undercutting competitors by 20% led to the expansion into smoothies, fruit teas, and bubble tea. His brother, Zhang Hongfu, joined in 2007 to manage operations and franchise ...