Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

Manchester City take on Brighton & Hove Albion on Saturday, March. 15, at the Etihad Stadium, with kickoff set for 3 p.m. GMT ...

Basketball, soccer and tennis were among the top sports for ad engagement. Advertisements that were contextually relevant and featured women athletes performed especially well across the board.

MLS Chief Marketing Officer Radhika Duggal on how data and testing guide quick decisions—and what the 2026 World Cup could mean for the league.

In soccer, ads with National Women's Soccer League players that aired during NWSL games were 39% more effective than ads without them. "When you're bringing in the talent and you're present in an ...