Sprout Social Launches Rebranded Influencer Marketing Platform, Preparing Brands for the Next Generation of Social
Today, Sprout Social (Nasdaq: SPT), announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make ...
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Social Media
With Threads on track to surpass X as the real-time social app of choice, ads could appeal to many brands.
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Disturbing New Coffee Mate Advertisement Causes Stir on Social Media
If you were watching the Super Bowl (or just glancing up from your buffalo chicken dip during the commercial breaks), chances are you came across Coffee Mate's 30-second ad—and now, like many of us, ...
Shopper Blog: Heather Kaiser puts the 'creative' into promoting local businesses
Right before the Super Bowl began in New Orleans, one of the most interesting commercials featured Martha Stewart. The 83-year-old starred in a commercial for the sneaker brand Skechers, which showed ...
Heartland, nostalgia and AI: Super Bowl advertisers mine America's past and future
The return to the safe, nostalgic ground of Clydesdales in abundance and nary a transgender influencer in sight embodies the ...