These kinds of Chinese e-commerce apps are very ... that Temu and Shein have been very effective at marketing, including through the harnessing of livestreaming and social media.

In May 2021 and again in January 2022, Shein app downloads exceeded those of ... Shein deploys a comprehensive marketing strategy that combines social media, user-generated content, search engine ...

Shein and Temu, fast-fashion e-commerce platforms that ship merchandise from China, boosted their spending on digital ads in ...