Long gone are the days of social media being a place to solely upload selfies or cute pictures of your cat — it is now an ...

In this episode, Beth PopNikolov, the CEO of Venveo, a digital marketing agency that serves the LBM industry, discusses the ...

That's according to a recent set of 2024 social media marketing predictions from Emplifi. An infographic (below) summarizes the company's outlook for the year ahead. It covers six predictions: the ...

Aside from the films, Cannes offers an arena for brands to tell stories of their own. Boosted by a strong showing of stars, ...

AI is already threatening a lower tier of ghostwriters, I was told recently, because influence-hungry business leaders can prompt it to create a short book with their name on the cover. If it takes a ...

From refreshing blog posts to breaking them out into videos or carousels, smart repurposing helps the best ideas work harder ...

That's according to research from Talker Research and LG Electronics, which was based on data from a survey conducted in June 2024 among 2,000 Gen Zers in the United States who use social media. An ...

In today's competitive business landscape, effective marketing isn't just an option—it's essential for survival and growth.

SOCIAL media platforms are more likely to suppress women’s health content over men’s, according to the nation’s young adults. A study of 4,000 people found while three quarters of those aged 18-34 ...

Top ad agency creative directors told BI how they're using AI to pitch big ideas, create entire ads, and expand their scope ...

Financial institutions are using intelligent automation to optimize productivity, reduce costs, transform insights, and ...

There’s no better way to convert digital discovery to in-store purchases than by sparking recognition and allowing shoppers ...