Prime Hydration – the sports beverage brand founded by social media personalities Logan Paul and KSI – is facing a federal lawsuit from the U.S. Olympic and Paralympic Committee, which is ...

against the sports and energy drinks company, Prime Hydration. The complaint accuses Prime of deliberately and willfully attempting profit on USOPC intellectual property through the beverage's ...

Logan Paul's Prime Hydration, cofounded by the controversial ... the formerly 'hot' sales of PRIME sports drinks cooled markedly." The complaint claims Prime owes Refresco nearly $68 million.

Back in March of 2024, the Los Angeles Lakers announced a new partnership with PRIME Hydration to become the official sports drink of the franchise. PRIME was started by YouTubers Logan Paul and ...

The endorsement deal between Patrick Mahomes and Prime Hydration serves as a prime example of how sports and business can intersect in a meaningful way. It showcases the power of partnerships that ...