Formula 1's sponsorship revenue hits $2.04 billion in 2024, positioning it just behind the NFL as it continues to gain ...

Take PrideChicago, for example, the nonprofit that runs the Chicago Pride Parade. A handful of its sponsors from last year ...

LGBTQ Pride month parades and festivals in South Florida and elsewhere are feeling financial pressure as corporate sponsors ...

Absa Bank Ghana has strengthened its support for Ghanaian businesses through shared insights, practical engagement, and ...

Death Stream” marathon across Twitch and YouTube followed, attracting 6.8 million concurrent viewers and bringing in $2.3 ...

The organizers of prominent Pride celebrations saw huge sponsorship drop-offs this year, a pattern seen as a response to the Trump administration.

Growth in sponsorships comes on the heels of the NBA’s landmark $77 billion media rights deal, which begins next season.

Volkswagen has been announced as an official global partner of UEFA Women’s EURO 2025, set to take place from 2 to 27 July ...

New Zealand Rugby (NZR) has signed sponsorship agreement with Gallagher Insurance. The global insurance brokerage, risk ...