Toni Breidinger lands top 2025 sponsors like 818 Tequila, Coach, and Celsius, blending racing, fashion, and lifestyle in bold ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Pride parades and festivals are coping with a broad pullback in corporate sponsorship dollars amid shrunken DEI budgets and ...

Riot Games has secured a strategic partnership with T/SQUARED, the commercial marketing agency established in 2023 by TEAM ...

Rather than signing many low-value agreements, F1 negotiates fewer, more lucrative deals. With 10 teams and 23 races, the sport averaged about $6 million per deal in 2024. By contrast, the NFL’s ...

A $6 million Maui emergency marketing campaign is finally underway some four months after Gov. Josh Green released the funds ...

LGBTQ Pride month parades and festivals in South Florida and elsewhere are feeling financial pressure as corporate sponsors ...

Gregory noted that the partnership provides Allegra with exposure to a highly-engaged fanbase, while Andretti gains a unique sponsor that aligns with the team’s performance-driven ethos. She commended ...

This type of marketing activity comes with risks. There are increasingly many opportunities for small businesses to get involved with up-and-coming sportspeople and micro-influencers. No matter how ...

In 2016, the marketing veteran saw a need for easier access to information on sponsors and sports teams, after heading up sponsorship efforts for the Miami Dolphins and Brooklyn Nets.

Gilead Sciences’ sponsorship of a conference Wi-Fi network has landed it in hot water. U.K drug marketing watchdog the PMCPA ruled the network login process, which directed users to Gilead’s U ...

The pickleball-focused spot began airing at the end of December, Gray told Fierce Pharma Marketing, just a few weeks ahead of the PPA Tour sponsorship announcement. NFL drafts Novartis as league ...