A summer of sport is about to kick off, and fans are engaged in the action more than ever. And now, as tech ups its game too, brands have a unique chance to show up, stand out and score big.

After weeks of the mystery briefcase teasers on social media and newspapers, National Bank of Malawi (NBM) plc last evening ...

NASCAR is beefing up its sponsorship of next month’s Chicago Street Race with the addition of Arby’s. The fast-food chain was ...

Riot Games has secured a strategic partnership with T/SQUARED, the commercial marketing agency established in 2023 by TEAM ...

Rather than signing many low-value agreements, F1 negotiates fewer, more lucrative deals. With 10 teams and 23 races, the sport averaged about $6 million per deal in 2024. By contrast, the NFL’s ...

DiJonai Carrington, one of the Wings’ new guards and the WNBA’s Most Improved Player in 2024, has cultivated a unique online ...

A $6 million Maui emergency marketing campaign is finally underway some four months after Gov. Josh Green released the funds to help counter the continued softness from the August 2023 Maui wildfires ...

LGBTQ Pride month parades and festivals in South Florida and elsewhere are feeling financial pressure as corporate sponsors ...

Formula 1 is hot on the tail of the big dog of professional sports marketing, the NFL, and cleared $2.04 billion in ...

Growth in sponsorships comes on the heels of the NBA’s landmark $77 billion media rights deal, which begins next season.

This type of marketing activity comes with risks. There are increasingly many opportunities for small businesses to get involved with up-and-coming sportspeople and micro-influencers. No matter how ...