So, in order to give sponsorship its fair shot: ensure finance is a partner throughout the creation of the initial strategy, build an evaluation model that is unique for your organization and the ...

This four-part content series looks at some key trends in sports sponsorship marketing including values-based partnerships, the role of creativity, maximising ROI and the media mix. The series has ...

Wait, the Detroit event chair, offered a practical theory for why his partners are sticking around: Pride sponsorships in ...

It is this angle that Cisco, official network infrastructure provider of the London 2012 Olympic and Paralympic Games, is using as the crux of its sponsorship campaign. Ian Symes, marketing director ...

Growth in sponsorships comes on the heels of the NBA’s landmark $77 billion media rights deal, which begins next season.