February of 2026 cannot get here fast enough for the NBC ad sales team. The network will have an outstanding trio of tentpole events to sell commercials for, headlined by Super Bowl LX on February 8.

The kickoff to Super Bowl LX is nearly a year away, but NBCUniversal is already at work trying to tackle ad dollars for the glitzy sports event. NBCU has already indicated it will seek around $7 ...

That includes broadcasting decisions. NBC will have the exclusive rights to Super Bowl LX in San Francisco on February 8, 2026. According to reporting by Variety's Brian Steinberg, NBC is asking ...

As we close the book on an unforgettable event in this city's history, I would be remiss not to salute those who made Super Bowl XLVI such an enjoyable experience. Indianapolis is impressive. Those of ...

With NBCUniversal’s asking price for a 30-second ad in Super Bowl LX being $7M, some buyers are surprised at the cost.

The company is relying on the Super Bowl and several other high-impact sports events as the spine of its programming strategy for the next year. NBC will start telecasting NBA games in the fall of ...

NBC declined to make executives available for comment. NBCU is believed to be nearing the end of its approach to so-called “incumbent” advertisers from its last Super Bowl showing in 2022.