QUESTION: In past articles, you have made reference to target marketing. Exactly what is target marketing, and how does one go about developing the strategy?

How to reach your target market. One of the keys to learning how to target your customers is determining who they are. Figure out your niche; you cannot be everything to everyone.

The target market segmentation of your business is a crucial component to define within a business plan. Here's a few tips on defining your market.

For example, an interior design company could choose to market to homeowners between the ages of 35 and 65 with incomes of $150,000-plus in Baton Rouge, Louisiana.