Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later this year.

Seeking adult fans with money to spend, companies like Mattel and Lego are working with artists to make exclusive — and ...

Squishmallows, the popular plush toy brand that took the world by storm when it launched in 2017, has a new product that’s ...

The joint effort between the toy company and major player in artificial intelligence shows how AI is permeating every part of life, including playtime.

Angelina Jolie enjoys a pre-Christmas shopping trip at Target in West Hollywood. The actress, who was accompanied by her children, Shiloh and Knox, purchased a few toys including a ‘Star Wars Ultimate ...