Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

Vevo, the music video network, has announced a partnership with Experian, the data and technology company, that is says will ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Report Ocean’s recent report provides an accurate and comprehensive research analysis of the “Saudi Arabia Gas Meter Market” with a primary focus on the present and past market conditions. The ...

Report Ocean’s recent report provides an accurate and comprehensive research analysis of the “Saudi Arabia Consumer Electronics Retail Market” with a primary focus on the present and past market ...

AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced a new integration of AppsFlyer Audiences with NAVER. The integration enhances audience targeting ...

With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

The Reserve Bank of India (RBI) proposes an extensive regulatory framework for co-lending arrangements. Previously restricted ...

Beyond simply automating meter readings, AMI 1.0 meters unleashed a flood of granular data, enabling unprecedented grid ...

Leveraging Commercial Data Infrastructure in Clinical Drug Development is the greatest connectivity we can have in the ...

From Nielsen ratings to first-party data and post-campaign reports, here's how radio can prove its worth and earn more from advertisers.

Segmentation is a very essential part of the mix making the right target and the right segment identification even more critical than in the past where each "innovation" had some time alone in an ...