Consumers can now upload pictures of themselves performing these green actions using the Tata Tea JaagoRe chat tool. The AI tool utilizes advanced image recognition technology to identify the ...

The image captures the subtlety with which an approximately $1 billion brand like Tata Tea (now Tata Global Beverages) has transformed the traditional marketing of tea. The white mug has no ...

Consumers can now upload pictures of themselves performing these green actions using the Tata Tea JaagoRe chat tool. The AI tool utilizes advanced image recognition technology to identify the ...

With the right mix of ad campaign and social awareness, Tata Tea seems to have got the perfect brew. The Jaago Re Facebook page has the image of a large plain white mug with the morning newspaper ...

for every 10 green actions undertaken by consumers, Tata Tea commits to planting a tree.