The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

Texas Tech is investing a lot of money into its athletes, and has brought in a lot of football players from the transfer ...

Facing college football’s Wild West era, Texas Tech smelled opportunity. In the most ambitious story of my career, I went to Lubbock and wrote about the transformative power of aspiration. https ...