The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

Facing college football’s Wild West era, Texas Tech smelled opportunity. In the most ambitious story of my career, I went to Lubbock and wrote about the transformative power of aspiration. https ...

Texas Tech is investing a lot of money into its athletes, and has brought in a lot of football players from the transfer ...