The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best logos.

During his time with the Sooners, quarterback Baker Mayfield became close friends with country music star Toby Keith, a die-hard OU fan and Moore native.

Which NFL teams look awesome? Which ... don't? And who will be rocking new alternates, including "Rivalries" unis, during the ...

Which NFL teams look awesome? Which ... don't? And who will be rocking new alternates, including "Rivalries" unis, during the ...

Texas Tech Chancellor Tedd Mitchell has led the 64,000-student university system since 2018. His departure will mark the latest shake-up in the state’s higher ed leadership.

Texas Tech continues to be a major player in college sports’ new era of player compensation, with the latest evidence coming in the form of a football recruiting coup. The Red Raiders landed a ...

Texas Tech is now looking to keep that momentum going in the month of July, and Sam Spiegelman of Rivals has indicated that the Red Raiders are squarely in the mix for two more elite recruits.

But the danger appeared to be waning in some places, with the US state of Hawaii and Japan downgrading their warnings.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Texas Tech $5.1 Million Commit Delivers Verdict on Georgia Landing 4-Star DL By Dean Koutouratsas Trending News Writer, Athlon Sports ...

Big 12 Media Days are Tuesday and Wednesday at Frisco. Here are five things to know about the Texas Tech football team going into the 2025 season.

Three defensive players for Texas Tech football earned preseason honors from the Big 12, including Jacob Rodriguez being named defensive POY.