Clever logo designs can be a game-changer in attracting new customers. They’re often the first thing that catches the eye, so making a cool and impactful impression quickly is crucial.

Sometimes, they have double meanings. HotelTonight's logo is both an "H" and a bed. Clever icons look good and represent what an app stands for. Like Duolingo's owl, "Duo." Because owls are wise ...

If one person likes a clever hidden meaning in one particular design, ten other people will be able to pick it apart. But this logo design for the Instituto Piano Brasileiro has received an almost ...