Nike’s iconic swoosh ... $3.11 billion in 2022), that certainly wasn’t always the case. Back in 1971, before the brand was to be re-named, Bowerman and Knight knew that they needed a logo.

Every NFL player has at least three swooshes ... by the amount of logos on his sneakers, socks, wrist bands, short, shirt and bandana, Nike is getting a solid the swoosh-to-dollar ratio.

What's that $35 logo really worth? When he appeared on "The Oprah Winfrey Show" in April, Nike ... three decades, the Oregon company would become a sporting goods powerhouse, with the Swoosh ...

His company, now known as Nike, didn't have a name at the time. It also needed a logo. Knight found his designer ... She kept doodling, and two or three weeks later — again, there are no records ...

You may have noticed it when Gerrit Cole pulled on his new Yankees jersey during his introductory press conference on Wednesday. And maybe you groaned or cringed or cussed. It was prominently ...

Did you know that the woman who designed Nike's Swoosh logo only charged the ... Davidson remembers that Knight really liked the adidas three stripes logo, but knew she had to create something ...

It may take some getting used to, but based on their policy of displaying the swoosh the Nike logo is facing the proper way.