The Chauhan brothers owned part of the Parle Company and already had two other brands of soda ... soy-garlic-masala blend of many wing recipes. And to wash it down? A Thums Up of course!

“The West yearns for masala soda,” one X user wrote ... where you’ll likely find something close to Lipa’s creation: Thums Up, a spicy cola. Despite being owned by Coca-Cola, it enjoys ...

One of the users said, “I had the best Masala Thums Up in Allahabad.” I had the best masala thumpsup in Allahabad— Rishi Mehra (@rishi_mehra13) April 6, 2023 “Completely agree. Back in Kolkata it used ...

originally a masala soda drink also acquired from Ramesh Chauhan in 1993 along with Thums Up. In October, Coca-Cola global president and CEO James Quincey, in an investor call, said the company ...

that had canceled two marks for Thums Up cola and Limca lemon-lime soda owned by Meenaxi Enterprise, Inc. The CAFC held that Coca-Cola had not established a statutory cause of action based on lost ...

He has been signed in as the brand ambassador of the popular soft drink brand Thums Up. Reportedly, with this deal he has become the highest-paid ambassador in Asia for any commercial.