Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

Yet another luxury automaker is looking to cash in on China’s EV tech boom. As legacy OEMs struggle to keep pace, more are turning to Chinese-made tech to help turn things around. It’s no ...

You might not associate Target with “luxury,” but the popular retailer carries everything you need to nail the quiet luxury trend. From plush sweaters to logo-free bags, Target carries a ...

Online fashion retailer PrettyLittleThing has undergone a sleek rebrand that, on the surface, repositions it as a luxury brand with a unique accessible appeal. With a minimalist aesthetic, slick ...

Meghan Markle’s brand drama continues. The Duchess of Sussex, 43, is facing possible legal action from a Spanish town over the logo of her new lifestyle business, As Ever, which she announced ...

A sharp hike in the price of luxury goods in recent years has cost some brands a key group of customers. About 50 million customers were sidelined from the luxury goods market by 2024 as prices ...

MENLO PARK, Calif.—It was showtime and Rocky wasn’t having it. “Rocky? Rocky?” Rebecca Rosen pleaded as the hawk refused to budge from a hotel balcony to retrieve a chunk of mouse meat off ...

Like Queen Elizabeth, she loves horses and a great tiara moment. Meghan Markle's refreshed lifestyle brand has a logo with a meaningful symbol. On Feb. 18, the Duchess of Sussex announced that she ...

Meghan Markle recently unveiled her rebranded lifestyle brand, As Ever, and its new logo is packed with subtle nods to her family and personal history. The design features a palm tree encased by ...

The landing page revealed the As Ever logo, which PEOPLE understands is a tribute to Prince Harry. The logo incorporates a palm tree as a nod to the Duke and Duchess’s home in California ...

after accusing her of copying its traditional coat of arms for the logo of her revamped luxury brand, As Ever. Both images bear a striking similarity to one another: each features a palm tree ...