After an almost 40-year hiatus, the Triumph badge has once again found itself on the nose of a new sports car, albeit under rather unusual circumstances. This is the Triumph TR25 concept.

The last production-run car to sport a Triumph Motor Company badge emerged in 1984 when the final Triumph Acclaim rolled off the British Leyland assembly line in 1984. 'With the blessing of BMW ...

The Triumph TR25 concept car shown here stands gloriously apart from corporate ... as well as an updated version of its shield-like badge. The custodian of this British brand is none other than BMW AG ...

Neither has appeared on a new car in this ... mismanagement. Triumph later went belly-up; MG, although still technically alive, has spent the past two decades on badge-engineered life support.

"[The Triumph brand] is always there to be ... the production timeframe that would not be wearing a BMW badge - be it 'i' [electric cars] or just BMW." Proposals were reportedly made to market ...

Triumph badge has been used with the blessing of BMW, which owns the rights to the marque ...

He believes the Triumph name is best consigned to the history books. He said: “Ask anyone what sort of car wears an MG badge and the answer will depend on the respondent’s age. “Over 40 and ...