News

The FTC Risks Chilling Speech With Its Advertising Boycott Investigation
The FTC’s investigation into advocacy groups like Media Matters and advertisers is an indefensible assault on the First ...
Marketing-Interactive1d
Study: 82% of marketers say marketing budgets face increased scrutiny as risk rises
Marketing is facing heightened internal scrutiny as global brands tighten controls over budgets and messaging amid growing ...
Advertising budgets under ‘heavier scrutiny’ in a ‘risky’ market
Research by the World Federation of Advertisers (WFA), in partnership with transformation consultancy The Intangibles, found that 82% of global marketers and senior policy leads agree (strongly agree, ...
X threatened lawsuits to pressure advertisers into returning, report says
According to the WSJ, Yaccarino and X’s legal team have threatened to pull several major advertisers into their sweeping lawsuit against the World Federation of Advertisers (WFA ...