“We’re challenging you to use your design skills to come up with an alternative logo for Uber,” a brief on the contest reads. “You can choose to evolve their old logo, redo their new ...

On social media #UberTree is sparking the most interest from an oh-cool-I-don't-have-to-heave ... "cozy--very cozy"--scarf embroidered with the Uber logo. Home Depot may be just the beginning ...

Today, millions of people around the world will turn on their smartphones and scan their screens for the black-and-white Uber icon, only to find it missing. Instead, they'll see a colorful ...