With the return of ADWEEK's Most Powerful Women in Sports honors, this year's judges grappled with the evolving definition of ...

Aliyah Boston was the first college player to sign an NIL deal with Under Armour when the brand roped her in 2022. The post ...

Boston College and New Balance are taking their relationship to the next level. After about four years of seeing the rest of ...

The "Finals" logo ceased to become a court feature in 2014, with the league citing player safety due to the slipperiness of ...

Kelsey Plum and Sabrina Ionescu gifted sneakers to a rookie, which resulted in controversy over an unfair footwear rule in ...

Under Armour, Inc. engages in the development, marketing, and distribution of branded performance apparel, footwear, and accessories for men, women, and youth. It operates through the following ...

Caitlin Clark celebrated her good friend Tyrese Haliburton's game-winner in Thursday's NBA Finals Game 1 between the Pacers and Thunder.

Growth in sponsorships comes on the heels of the NBA’s landmark $77 billion media rights deal, which begins next season.

Our investment management business generates asset-based fees, which are calculated as a percentage of assets under management. We also sell both admissions and sponsorship packages for our ...

Friday's 11-pack of Weekly Rankings Notes features a handful of noteworthy rating bumps, plus several debut grades, almost all of which involved prospects making multiple official visits this month.