With the return of ADWEEK's Most Powerful Women in Sports honors, this year's judges grappled with the evolving definition of ...

Aliyah Boston was the first college player to sign an NIL deal with Under Armour when the brand roped her in 2022. The post ...

Picking out the right pair of golf shoes involves many decisions. Start here with our comprehensive golf-shoe buyer's guide ...

Boston College and New Balance are taking their relationship to the next level. After about four years of seeing the rest of ...

The "Finals" logo ceased to become a court feature in 2014, with the league citing player safety due to the slipperiness of ...

Amid uncertainty about whether evolving U.S. trade policies will dampen consumer demand, Baltimore-based Under Armour is considering ways to minimize the impact of tariffs on its business.

Kelsey Plum and Sabrina Ionescu gifted sneakers to a rookie, which resulted in controversy over an unfair footwear rule in ...

Calling tariffs on imported footwear an “emergency” for U.S. workers and consumers, Under Armour and its biggest shoe rivals are pleading to the Trump administration for an exemption.

Of course, many WNBA stars have lucrative sneaker deals. Three-time WNBA champion Breanna Stewart plays in her signature ...

Because of this, the coaches present served as the main draw at the Under Armour Next Circuit on Friday. RELATED (VIP): Live Period Preview: What it means as college coaches hit the road ...

Under Armour’s reset has yet to take root but things are headed in the right direction. One year after beginning a company-wide restructuring, the Baltimore-based sports brand reported fourth ...

Under Armour, Inc. engages in the development, marketing, and distribution of branded performance apparel, footwear, and accessories for men, women, and youth. It operates through the following ...