Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...

Under Armour continues to experiment with luxury. At an exclusive event during NBA All-Star Weekend in San Francisco, the ...

Visual artist Brock Seals debuted a pair of custom cleats when Chief's player Tershawn Wharton hit the Super Bowl LIX field ...

Jalen Hurts broke out the illegal cleats ahead of Super Bowl LIX. Based on the writing on the back of them, he seemed very content with whatever penalty the NFL eventually throws his way.

247Sports' 2025 Under Armour Atlanta regional notebook features recruiting buzz on some of the top football prospects in the 2026 class. CARROLLTON, GA. — A bevy of top Class of 2026 prospects ...

As Jalen Hurts prepared for Super Bowl LIX, his custom PE cleats carry a message as bold as his game: Greatness is unbannable. The Jumpman logo, a symbol of excellence that transcends sports and ...

The Under Armour Next Football Camp series for 2025 gets underway in Atlanta this weekend. Here's a look at the loaded field of expected participants. Carrollton, Ga. — The rundown of prospects ...

The NFL is surely going to hit him with a fine for the cleats. The shoes were custom made for him, too, and had the word “unbannable” written on the heel of both cleats. UNBANNABLE 👟👀 ...

South Carolina women's basketball star sophomore MiLaysia Fulwiley has new custom Curry Brand shoes, designed with her hometown of Columbia in mind.

The shoes were custom made for him, too, and had the word “unbannable” written on the heel of both cleats. NFL rules require that players wear cleats that are white, black or an official team ...